eBay Promoted Listings

Boost Your Sales with Promoted Listings

Want to get more eyes on your products and increase sales on eBay? Promoted Listings could be your secret weapon! Here's why:

Better Visibility: When you promote your listings, they get better placement in eBay's search results, appearing as sponsored listings. This means your products have a better chance of being noticed by potential buyers.
Pay Only for Results: The best part? You only pay when the promoted item sells! You set your ad rate, and you’re only charged when someone buys your product through a promoted listing.
Eligibility: To access Promoted Listings, you need to be a Top-Rated Seller or have Above Standard seller status, with recent sales activity.

By using Promoted Listings, you’re giving your products the chance to stand out and reach more buyers, increasing your chances of making a sale!

What is an Ad Rate?

An Ad Rate is the percentage you choose to pay eBay when you promote a listing. This fee is charged based on the final sale price (excluding shipping and taxes) of the item once it sells as a result of the promotion.

How it Works: The fee is incurred only when a buyer clicks on your promoted listing and purchases the item within 30 days of that click.
Setting Your Rate: The rate you choose will determine how much you'll pay eBay when a sale happens through a promoted listing. This amount is charged based on the rate you set when the item was first clicked.

inkFrog Navigation for Promoted Listings:

To manage your promoted listings campaigns in inkFrog, head to eBay → Promoted Listings.

Within this section, you can:

Create a New Campaign: Start a new promoted listings campaign to increase the visibility of your items.
Edit an Existing Campaign: Modify the details and settings of an already-running campaign.
Pause a Campaign: Temporarily stop a campaign if you need a break from promotion.
Resume a Campaign: Restart a paused campaign to continue promoting your items.
End Early: Stop a campaign before its scheduled end date.
Delete a Campaign: Remove an active campaign from your promoted listings entirely.

Ready to give your items more visibility and increase sales? The Ad Rate lets you control how much you're willing to invest in that exposure!

Show me how

To create a new campaign and boost your item visibility, follow these easy steps:

Select eBay in the inkFrog navigation menu.
Navigate to Promoted Listings.
Choose "Create New" to start setting up your new campaign.

Choose Your eBay Account: Select the eBay account that you want to link to the new Promoted Listings campaign.
Target Market: Choose the specific eBay market you want to target for your promotion (e.g., US, UK, etc.).

This ensures that your campaign is tailored to the right eBay marketplace.

Enter a Campaign Name: Choose a memorable and relevant name for your campaign. This helps you identify the campaign easily in the future.
Set Start Date and Time:
- Start Date: Select when you want your campaign to begin.
- Start Time: Specify the time for the campaign to start. Please note that the time zone is fixed to Pacific US Time (PST) and cannot be changed.
Choose Campaign Type:
- Continuous: Your campaign will run indefinitely, continuing until you manually end it.
- Scheduled: Your campaign will run for a set period, starting and ending at specific times.
Set Campaign Duration (for Scheduled Campaigns):
- If you choose Scheduled, select the desired campaign duration. Options include:
  - 1 day
  - 3 days
  - 1 week
  - 2 weeks
  - 1 month
  - Custom duration (for more flexible timing)

If you choose Custom for the campaign duration, you'll need to set both an End Date and End Time:

End Date: Select the specific date when you want the campaign to end.
End Time: Set the exact time for when the campaign will conclude.
- Note: The time zone is fixed to Pacific US Time (PST) and cannot be changed.

Select Listings:
- Check the boxes next to the listings you want to include in your campaign.
- Click the "Include" button to add those listings to the campaign.
Remove Listings:
- To remove any listings from the campaign, select the checkboxes next to the listings you no longer want to include.
- Click the "Remove" button to exclude those listings from the campaign.
Set Ad Rate:
- Manually Set Ad Rate: You can set your own Ad Rate percentage for each individual listing.
- Suggested Ad Rate: Alternatively, you can choose to use the Suggested Ad Rate provided by eBay, which is often optimized based on market conditions and the type of product.

(Additional ad rate information)

Bulk Apply Ad Rate

Select Listings:
- Check the boxes next to the listings for which you want to apply the Ad Rate changes.
Apply Ad Rate:
- Once you’ve selected the listings, click the "Apply Ad Rate" button to implement the changes across all selected listings.

Apply Suggested Ad Rate:
- Sets all selected listings to eBay's suggested ad rates.
Apply Single Ad Rate:
- Allows you to set the ad rate to a percentage of your choice for all selected listings.

After making your selection, click the "Apply" button.

Once all settings are complete, finalize the process by clicking the "Create Campaign" button.

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Edit an Existing Campaign

Campaign Details:
- Click the "Edit" button next to the campaign you want to modify.
- You can change various campaign details such as:
  - Campaign name
  - Continuous or scheduled status
  - Add or remove listings from the campaign.
Include Additional Listings:
- To add more listings to the campaign:
  - Check the boxes next to the desired listings.
  - Click the "Include" button.
- Once you’ve made your changes, click the "Update Campaign" button to save the changes.
Remove Listings:
- To exclude listings from the campaign:
  - Check the boxes next to the listings you want to remove.
  - Click the "Remove" button.
- Click "Update Campaign" to finalize the update.
Handling Ineligible Listings:
- If any listings are ineligible for promotion, an error will appear.
- To resolve this:
  - Check the boxes next to the problematic listings.
  - Click the "Remove" button.
  - Click "Update Campaign" to save the changes.

Note: Make sure to address any error messages that appear at the top of the page or under each listing title to ensure the campaign is successfully updated.

For Additional Information, please visit eBay's official resources.

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