eBay Promoted Listings

Promoted Listings

Using promoted listings can enhance the visibility of your items on eBay and increase the likelihood of a sale. You only pay when an item sells, and this option is accessible to sellers who have achieved above standard and top-rated status on eBay, with recent sales activity. Promoted listings receive better rankings in eBay search results and appear as sponsored listings.

Reasons to Use Promoted Listings:

Boost Product Visibility: Promoted listings help enhance the visibility of your products on eBay, making them more noticeable to potential buyers.
Increase Sales: The increased visibility often leads to a higher likelihood of sales, helping you generate more revenue for your items.
Cost Efficiency: You only incur charges when a purchase is made, making it a cost-effective advertising option as you pay for actual sales.

What is an Ad Rate

An Ad Rate refers to the percentage of an item's final sale price (excluding shipping and taxes) that is charged by eBay as a Promoted Listings fee. This fee is incurred only when a buyer clicks on the promoted listing and subsequently purchases the promoted item within 30 days of that initial click. The charge is based on the ad rate that was in effect when the promoted listing was first clicked.

inkFrog Navigation: eBay → Promoted Listings

Within this section, you'll find options to:

Create a New Campaign:
- Initiate a new promoted listings campaign.
Existing Campaign Options:
- Edit: Modify the settings of an existing campaign.
- Pause: Temporarily halt the promotion of an active campaign.
- Resume: Restart a paused campaign to continue promotions.
- End Early: Conclude a campaign before its scheduled end date.
- Delete: Remove an existing campaign from your promoted listings.

Show me how

Create a New Campaign

To create a new Promoted Listings campaign in inkFrog, follow these steps:

Select eBay in the inkFrog navigation.
Navigate to Promoted Listings.
Choose "Create New" to initiate the process of setting up a new campaign.

Select the eBay account and market for this campaign. Choose the specific eBay account you want to associate with the campaign and select the target market for your promotion.

Enter a Campaign Name.
Specify the Start Date and Start Time (Note: The time zone is Pacific US and cannot be changed).
Choose between "Continuous" or "Scheduled."
- Continuous: The campaign will run indefinitely or until manually ended.
- Scheduled: The campaign will start and end at the designated date and time.
If you choose "Scheduled," set the campaign duration, which includes options for 1 day, 3 days, 1 week, 2 weeks, 1 month, or a custom duration.

If you choose "Custom" as the campaign duration when creating a new Promoted Listings campaign in inkFrog, proceed by entering:

End Date: Specify the date when the campaign should conclude.
End Time: Specify the time for the campaign's end (Note: The time zone is Pacific US and cannot be changed).

Ad Rate

For the Ad Rate section when creating a new Promoted Listings campaign in inkFrog, follow these steps:

Select Listings:
- Check the boxes next to the listings you want to include in the campaign.
- Click the "Include" button.
Remove Listings:
- To remove listings from the campaign, select the checkboxes next to the desired listings.
- Click the "Remove" button.
Set Ad Rate:
- Manually set the Ad Rate per listing.
- Alternatively, use the "Suggested Ad Rate" provided.

(Additional ad rate information)

Bulk Apply Ad Rate

Select Listings:
- Check the boxes next to the listings for which you want to bulk edit the Ad Rate.
Apply Ad Rate:
- Click the "Apply Ad Rate" button to implement the bulk edit for the selected listings.

Apply Suggested Ad Rate:
- Sets all selected listings to eBay's suggested ad rates.
Apply Single Ad Rate:
- Allows you to set the ad rate to a percentage of your choice for all selected listings.

After making your selection, click the "Apply" button.

Once all settings are complete, finalize the process by clicking the "Create Campaign" button.

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Edit an Existing Campaign

Campaign Details:
- Click the "Edit" button.
- Change details such as the campaign name, continuous or scheduled status, and add or remove listings.
Include Additional Listings:
- To add more listings, check the boxes for each desired listing.
- Click the "Include" button.
- Next, select the "Update Campaign" button.
Remove Listings:
- To remove listings, check the boxes next to the listings you want to exclude.
- Click the "Remove" button.
- Select the "Update Campaign" button.
Handling Ineligible Listings:
- If there are listings not eligible for promotion, an error will occur.
- To resolve the error, check the boxes for the problematic listings.
- Click the "Remove" button.
- Select the "Update Campaign" button.

Be sure to address any error messages appearing at the top of the page or below each listing title.

For Additional Information, please visit eBay's official resources.

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